Panasonic Avionics Corporation has developed a next-generation solution for in-flight broadband connectivity Panasonic eXConnect. The offering, which relies on satellite technology from iDirect, is being embraced by major airlines worldwide. We spoke to Panasonics David Bruner to find out how airlines and their passengers are benefitting from the new service and what Panasonic has in store for the future.
SatMagazine (SM)
Mr. Bruner, how has your in-flight broadband offering been received in the marketplace?
David Bruner
Were very pleased with the reception. As Im sure youve seen, both Lufthansa and Turkish Airlines have already announced their implementations of the Panasonic system. Other major airlines are scheduled to go online in 2010 as we introduce it in key regions around the world.
How does eXConnect integrate with Panasonics other in-flight services?
David Bruner
The eXConnect system integrates with Panasonic in-flight entertainment systems as an available data channel from the start. eXConnect also integrates connectivity-enabled passenger and crew applications eXConnect can be accessed via any in-flight entertainment system or as a stand-alone option. However, most people will likely access via a WiFi device through seat back display or a laptop or phone.
SM
How do you see the broader scope of in-flight entertainment and Internet access services developing? Whats possible?
David Bruner
It seems like a long time ago that staying entertained on an airplane meant reading a magazine while staying productive meant writing with a pad and pencil. The online revolution has changed entertainment, journalism, advertising, business and much more. So far, most of these changes were available only on the ground, but now theyre also changing air travel.
With the sophistication of equipment on board planes and the satellites they are linked to, it will not be long before anything thats done on the ground will also be possible at 35,000 feet.
Laptops and notebooks continue to get cheaper and more and more people are flying with them. Passengers are so used to being connected that, even in the air, they want to use the Internet whether for work, entertainment, or shopping. As people know that their flight has an Internet service, youll be seeing more laptops onboard especially on longer flights.
SM
Will these developments make a difference?
David Bruner
We believe in-flight broadband is taking off. We have a next-generation satellite solution which airlines can leverage to improve the in-flight experience for their customers and grow their revenues smartly and run their operations more efficiently.
In a highly competitive marketplace, airlines have to continue to create the best passenger experience they can. Having the latest, state-of-the-art technology available to the flying public gives an airline the ability to tailor passengers experiences with live broadcast TV, WiFi access for laptops and PDAs, as well as the use of mobile phones.
Our partnership completes a seamless, standardized communications system for Lufthansa passengers throughout the entire travel chain.